Someone recently asked me, “When people hear your name, what’s the first thing that comes to their mind?” How often we forget that we are our own brand managers.

Good name in man and woman, dear my lord,
Is the imediate jewel of their souls,
Who steals my purse steals trash. ‘Tis something, nothing;
‘Twas mine, ’tis his, and has been slave to thousands.
But he that filches from me my good name
Robs me of that which not enriches him
And makes me poor indeed.

-Othello, Shakespeare.